The limited-edition packs will be available for purchase in Share Size Packs ($1.79) and Medium Stand Up Pouches ($2.59) at CVS and select Walmart stores. Despite previous backlash, Skittles clearly hasn't been warded off the idea, but it is deploying what appears to be a more varied grayscale versus pure white packaging for 2020. “ We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we’re excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long.” At the time, many consumers expressed concern that the message could be linked to white pride, a racialist concept promoted by white supremacist and neo-Nazi groups. “ While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community,” said Hank Izzo, vice president of marketing, Mars Wrigley US. The Pride Packs are part of Skittles’ ‘Give the Rainbow’ campaign, which the brand has previously launched in Canada, Germany and the UK. This year when many LGBTQ+ people will be unable to gather at large Pride events, it’s so important that brands, notables, and other allies find authentic and creative ways to show that they stand with our community.” “ The funding that GLAAD receives from the Skittles Pride Packs will support our news and campaigns program, which tells culture-changing stories of LGBTQ+ people and issues across the media year-round. “ This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity,” said GLAAD president and CEO Sarah Kate Ellis.
Owners Mars Wrigley said that during the month of June, $1 per pack purchased will be donated to GLAAD (up to $100k). As part of the launch, the brand is also announcing a partnership with GLAAD, the world’s leading LGBTQ+ media advocacy group. Give the rainbow, taste the rainbow, explains. Only one rainbow flag matters this pride. The packs feature a colorless design with colorless candies inside. If you walk into your local convenience store and notice that the packs of Skittles have turned white, don’t worry, you’re not tripping out, because for the second year running, Mars has ditched the iconic Skittles rainbow in honor of Pride Month. And as you can see below, it isnt just the packaging thats lost its color. Skittles is removing its iconic colorful branding and giving up its signature rainbow to celebrate the LGBTQ+ community and highlight that during Pride month, only #OneRainbow matters.įrom beginning of June and For the first time in the US, the brand is releasing limited-edition Skittles Pride Packs. Give the rainbow, taste the rainbow, explains the back of the white Skittles bag. Learn more about Lumina Intelligence Sustainability.Food & drink sustainability 2019 – Global progress.Creating value at source with cocoa provenance claims.Up to standard: Third-party certification and company programmes compared.Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.The snail mail campaign underscores Skittles' commitment and support of the LGBT community as well as the efforts of Switchboard, a volunteer-led counseling hotline for the LGBTQ community. Participants will be asked to submit their name, the name and address of the recipient, as well as quick note.
GAY PRIDE SKITTLES 2020 FREE
The campaign allows you to send a personalized physical letter to a friend or family member in the UK free of charge. “The cancellation of in-person Pride events around the world is a devastating blow for the community, especially given the loneliness that many are experiencing in isolation," Josh Fletcher, Executive Creative Director at Gay Times, said in a statement. "Through our work with Skittles® and Switchboard, Gay Times are trying to ensure that no-one need feel alone this Pride season, even if we aren’t physically together." So, in an effort to promote solidarity during this time of self-isolation, Skittles has teamed up with Gay Times and Switchboard on "Letters Filled With Pride"-a unique campaign that aims to connect people with their loved-ones. Traditional festivities have either been postponed, scaled down, or moved to a virtual platform, while cities continue to enforce various degrees of social distancing.
Like most celebrations around the world, this year's Pride Month has been completely reshaped by the global health crisis.